Sex-specific Personalities in the Purple Marsh Crab

Animals are considered to possess personalities when individuals differ in behavior, and these differences are consistent between situations. Several studies have identified personalities in diverse groups but less is known about personality variation between the sexes. In this study, we examined variation in two key personality traits (boldness, activity) in female and male purple marsh crabs (Sesarma reticulatum) using a semi-field approach. Specifically, we measured boldness and activity on two consecutive days using the same behavioral assays during each time point. Consistency (personality) was determined using Kendall’s coefficient of concordance based on Spearman correlation coefficients for each behavior. The results showed that personalities differed between the sexes. Females exhibited activity personalities but not boldness personalities. Males did not exhibit personalities for either behavior

Customer effort in value cocreation activities: improving quality of life and behavioral intentions of health care customers

Transformative service research is particularly relevant in health care where the firm and customer can contribute to individual as well as societal well-being. This article explores customer value cocreation in health care, identifying a hierarchy of activities representing varying levels of customer effort from complying with basic requirements (less effort and easier tasks) to extensive decision making (more effort and more difficult tasks). We define customer Effort in Value Cocreation Activities (EVCA) as the degree of effort that customers exert to integrate resources, through a range of activities of varying levels of perceived difficulty. Our findings underscore the importance of viewing health care service as taking place within the customer's service network that extends well beyond the customer-firm dyad to include other market-facing as well as public and private resources. Moreover, we demonstrate the transformative potential of customer EVCA linking customer EVCA to quality of life, satisfaction with service and behavioral intentions. We do so across three prevalent chronic diseasescancer, heart disease, and diabetes. Our findings highlight how an integrated care model has benefits for both customers and providers and can enhance customer EVCA

Reconceptualizing professional service firm innovation capability: Scale development

Building on capability theory, this paper presents a reconceptualization of the innovation capability construct within a knowledge-intensive service context, specifically, professional service firms (PSFs). Employing a rigorous multi-stage scale development process we interviewed 37 participants and surveyed 463 respondents across a wide range of PSFs including lawyers, accountants, consulting engineers and management consultants. The results of exploratory and confirmatory factor analyses highlight the multi-dimensional nature of innovation capability within this context. Three dimensions were identified: client-focused, marketing focused, and technology-focused innovation capability. We provide evidence of face validity, content validity, convergent and discriminant validity, nomological validity and reliability of our scale. Our scale offers a new way to measure innovation capability within PSFs and highlights the need to move beyond the narrow manufacturing mind-set focus of prior innovation research. Implications for theory and practice are discussed

International students' university preferences: how different are Malaysian and Chinese students?

Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/methodology/approach: Conjoint analysis was used to examine the relative importances and part-worth scores of these attributes on international university preferences. Findings: PM and country of design (COD) had a major influence on Malaysian and Chinese students’ preferences for international universities. Online distance learning was the least preferred option, while offshore campuses were more acceptable to Malaysian students compared to Chinese students. Malaysian students preferred to study in the UK, while Chinese students favored Australia. Malaysian students were also found to be more cost sensitive compared to Chinese students, while the latter were more motivated by job prospects offered by an institution. Research limitations/implications: Limitations include the specific sample, pre-university students only from developed countries (Malaysia and China), which limits the generalizability to students from other countries. Practical implications: This study offers insights in the effect of COD and PM on students’ preferences for international universities, as well as other previously studied university-level attributes in a higher education setting. With a better understanding of factors affecting these preferences, higher educational institutions are better placed to implement a suitable marketing strategy to attract more international students. Originality/value: This study examines the impact COD, Delivery Mode (DM) and other university level attributes have on Malaysian and Chinese pre-university students' preferences for international universities. COD and DM were found to be extremely important factors that dominated the students' preferences. The study highlights the need to focus on different university attributes in different markets and to consider COD and DM issues in order to gain a larger market share of international students

Return on interactivity: The impact of online agents on newcomer adjustment

As service offerings grow in both range and complexity, how service providers and their customers interact is becoming increasingly important. In response to the challenge of optimizing these interactions, companies have introduced sophisticated online "socialization agents," whose purpose is to help new customers more effectively adjust to and function within the service environment. The objective of these online agents, or virtual employees, is to help customers evaluate new or unfamiliar service offerings, as well as help companies achieve greater levels of service delivery and financial performance. To investigate this, the authors analyze the process by which online agents help both new and current customers adjust to and function within new, unfamiliar, or complex service contexts. They examine the impact of an online agent on account performance in the banking industry. They find that both interaction style and content of the online agent significantly influence the newcomer adjustment process over time, which in turn influences firm-level performance

Service decision-making: The interrelationship of service quality, satisfaction, quality of life and behavioural intent.

This study extends previous research on service decision making by examining the relationship between service quality, process satisfaction, outcome satisfaction, quality of life and behavioural intent. The model was tested in a high involvement, high-contact, on-going health service environment. The impact of service quality, process satisfaction and outcome satisfaction and quality of life on the behavioural intentions of customers was specifically examined. A number of notable findings are reported including empirical results indicating that service quality has a direct impact on satisfaction as well as behavioural intentions. In turn, process and outcome satisfaction were found to play an important role in generating favourable behavioural intentions. Quality of life was found to be an outcome of the service decision-making process rather than an input into this process. The results obtained from this study have important implications for service providers as well as for future research in this area